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StyleNOW 2014 Blog Preview
Venue Announcement – Blog Preview
Ticket Announcement – Blog Preivew
V.I.P.'s at reception – Blog Preview

StyleNOW 2014.

The Art Institute of California – San Francisco’s Annual Student Fashion Show

Social media, copywriting, documentation


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Problem: Attract the public, as well as more students, to the StyleNOW 2014 Annual Student Fashion Show through a cross-channel social media campaign that highlights events leading up to, and during, the show.


Solution: Through documentation, clear group communication and in conjunction with several departments, it was possible to successfully build interest before the start of the show. The StyleNOW 2014 Tumblr page was for more informational and descriptive social media postings, using both visual elements and descriptive text. The StyleNOW 2014 Annual Student Fashion Show was documented from the model casting calls and designer biographies to the final runway show.

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